Korean beauty products have held the world’s attention with their novelty factor. However, Japanese inspired beauty has influenced a host of trends and products that we may not be aware of. Japanese beauty products have long been residing in our makeup bags. Major players like Shiseido and Shu Uemura are easily available in a beauty shop near you.
The Japanese beauty philosophy is often associated with wellness, in that it takes a preventative approach to skincare as opposed to corrective. With this in mind, much of J Beauty is ingrained in a skincare routine, therefore helping to provide the perfect base for further makeup application.
Rooted in science-based research, Japanese beauty products focus on innovation and long-term reliability as opposed to a quick fix.
Swap your K-Beauty for J-Beauty with the trend report on why Japanese beauty products are making waves.
Sophisticated Beauty
Unlike many beauty trends, makeup styles that evolve from Japan are rarely showy and for the sake of social media. Moreover, they are often built upon heritage and tradition. J Beauty makeup trends are sensible and long-standing with a sophisticated approach.
Simpler Skincare Routines
Unlike the 10-step K Beauty routines, J Beauty skincare regimes are closer to cleanse, tone and moisturize and then use an additional hydration step of an “essence”. Look for multi-use products that will reduce your skincare routine to just the necessary products.
Light Textures
A J Beauty skincare routine focuses on layering hydration. Giving the skin as much moisture as possible, without clogging pores. Look for milk-texture, gels, emulsions, and tonics as opposed to thicker creams.
You Get What You Pay For
Whilst K beauty brings to mind affordably priced sheet masks, Japanese beauty products are often more expensive. But with the focus on research and development before product release, there is not a gimmick in site and products are worth every penny.
-SHOP THE POST-
